Established in April 2020, the INNOVARTE Cultural Association has initiated, coordinated and implemented up to now approximately 250 cultural actions within more than 30 distinct projects, with the main aim of promoting Romanian culture and spiritual values ​​by generating valuable and attractive cultural products for today’s audience, using both direct and online communication tools or media. These cultural products were distinguished by a professional quality that was particularly well appreciated by the public and by specialized critics, by the notoriety of the artists and personalities involved, by the visibility of the projects (the audio/video products made total more than 6,000,000 views on the domains of socialization of the protagonists and partners, some of which are present, only during the year 2023, in over 100 transmissions of the Romanian Television (“Rediscover Romania” series) as well as through the prestige of the financing institutions and the partners involved.

Among the partner institutions of the INNOVARTE Cultural Association are: the Ministry of Culture, the General Secretariat of the Government, the Romanian Cultural Institute, the Romanian Broadcasting Society, the Union of Composers and Musicologists from Romania, the George Enescu National Museum, the most important theaters, museums and art galleries in Romania, numerous County Directorates for Culture.

In 2023, the association received the MUSICRIT Excellence Award for the ROMANIA UNIVERSALIS series of projects and organized the first round-the-world tour of Romanian musicians. The association’s activities aim at developing a modern and innovative approach in the field of cultural management by carrying out original, inter- and trans-disciplinary cultural projects and programs, with the aim of attracting the widest and most diverse audience to the predominantly Romanian artistic values.